3D BILLBOARD EXPERIENCE
The 3D Billboard is a revolutionary visual design technique that transforms LED walls into three-dimensional portals. A flawless optical illusion that challenges spatial perception, where digital content goes beyond the physical boundaries of the screen to merge with reality.
Dynamic Depth
Multiple layers of depth that make each visual believable and immersive from any angle.
Boundless Projections
Content extends beyond the LED screen boundaries, creating a three-dimensional effect that projects into real space.
Architectural Effect
The lines between digital and real vanish, transforming the entire space into a unified visual stage.
MUSIC ON HOLOGRAPHIC ARCHIVE
For this special occasion, the entire Music On visual archive is reinterpreted holographically. The iconic visuals that have defined the brand’s history are transformed through depth mapping and anamorphic techniques, creating a new dimension of the Music On experience. Each piece of content is adapted to maximize the 3D Billboard's potential, bridging the brand’s visual heritage with the most innovative display technologies.
MUSIC ON DRONE FLEET
A dual aerial show that combines technology and emotion, creating unforgettable moments in the Dubai sky.
Opening Show: Spotlight Experience
The show begins with a spectacular entrance by Marco Carola: all lights in the venue dim, leaving him illuminated at the center of the scene. A series of drones project focused beams of light onto him, capturing the audience's attention. Simultaneously, other lights color the sea in a deep red, creating an immersive atmosphere that transforms the entire location into a breathtaking cinematic scene. This performance amplifies the impact of Marco Carola's entrance, merging the stage and sea into one unforgettable visual setting.
Sky Projectors
All lights in the venue dim, and a series of drones project beams of light exclusively on Marco Carola, capturing the audience’s attention.
Shades of Red
Simultaneously, other drones project red lights over the water, transforming the sea into an immersive surface that enchants the audience.
Cinematic Atmosphere
The stage and sea blend into a single evocative scene, creating an unforgettable visual impact that captures and mesmerizes the viewer.
Dynamic Show: Flying Logo Formation
In this show, each drone is equipped with a custom structure that transforms it into an illuminated replica of the "Music On" logo. Flying about 8-10 meters above the audience, the drones move like a coordinated swarm, floating and shifting from side to side over the spectators. Each drone individually represents the "Music On" logo, creating an immersive and dynamic effect, while the collective motion of the logos surrounds the audience in a unique visual experience. The drones will appear at various times throughout the evening.
Medium Logos
Size: 120cm
Arranged to perform central movements and dynamic choreography, creating stunning effects that dominate the sky.
Small Logos
Size: 90cm
Ideal for quick movements and light trails, adding energy and dynamism to the show.
PROJECT SKETCHES
WATER SCREEN
A projection technique that creates an invisible screen made of microscopic water particles. Thanks to an advanced high-pressure misting system, an ethereal yet uniform surface is formed on which projections come to life. The result is extraordinary: images that appear to float mid-air, perfect holograms requiring no physical support. The effect is amplified by integration with the surrounding environment: visual content seems to emerge from nowhere, dancing in the air and blending with the venue's architecture. This technology transforms water into a narrative tool, creating a visual experience that challenges perception and redefines the boundaries between real and digital.
Holographic Effect
Projections that seem to float in the air thanks to a fine mist of water creating an ethereal surface.
LED Integration
Perfect synchronization with the main LED wall system, creating continuity between different visual surfaces.
Environmental Responsiveness
The system adapts to lighting and atmospheric conditions, ensuring optimal visibility at all times.
SHOW TIMELINE
An ever-evolving experience, from sunset to night, capturing each moment to create a magical atmosphere.
Opening
LED wall activation with content optimized for daylight.
Sunset Transition
The sunset becomes part of the show. Visuals evolve with natural light.
Drone show
Main show featuring 40 Music On logo drones soaring above the crowd. They will continue at intervals, with 20-minute breaks, until the end of the show.
Start Water Screen
Projections that seem to float in the air will entertain participants. It will continue at times until the end of the show.
Holographic show
Holographic and three-dimensional shows will begin on the ledwall
Marco Opening
Spectacular entrance by Marco Carola with spotlight drones and red sea.
Closing
Grand finale with full synchronization of all elements.